Really Nice To Meat You
We Are Joe Maxx
This journey begins with the coffee cherry bean which is grown around the world and this journey cannot be accomplished without the hardworking men, and women, who not only grow the coffee cherry beans but also harvest it by hand, coffee cherry bean by coffee cherry bean.
The Legend of Joe Maxx – 1939
How It All Started
This is the legend of Joe Maxx, an acclaimed World War II pilot who flew countless numbers of missions in both the Pacific and European theaters. Following the war Joe flew cargo in his 1939 Norseman. He had a set coffee run he flew from Central America to the east coast of the US. Joe was an old school, rugged pilot who used only a compass, landmarks, and intuition as his guide.
Joe would make the solo trip once a week so the northeast coast restaurants would have the best coffee for their patrons.
We Know Coffee
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